Peter Montross, Vice President, Edgenet

Due to the increased number of channels today’s multi-tasking shoppers can use to research and buy products, retailers must go above and beyond to pique interest. Despite the powers of email, mobile and social marketing efforts, search remains the foundation for brand visibility. During this episode of TouchPoints TV, Peter Montross, VP of Edgenet, discusses the importance of efficient product data and how retailers can optimize search engine exposure during the 2011 holiday season.