Mike Ouellette, OwnerIQ
Retailers are striving to better understand the browsing and buying behaviors of today’s digitally-savvy consumers. OwnerIQ helps retailers get an in-depth look at their customers online, and connects them with relevant media channels to better reach target audiences. During this episode of TouchPoints TV, Mike Oullette, VP of Audience Development for OwnerIQ, shares insights into how retailers are navigating the digital space, and the role data collection and analysis is playing in retailer’s future marketing investments.
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