Jennifer Hartle, Direct Source

As the proliferation of mobile devices is significantly changing the way retailers communicate with customers, Hartle highlights the role of QR codes, Near Field Communication (NFC) and mobile applications, as well as the ROI implications of mobile point of sale (POS) technology. Additionally, Hartle explores the must-have tactics and strategies to succeed in mobile retail in the next 3-5 years. Hartle also discusses how DirectSource is helping big box retailers get their mobile strategies up and running.