Edward Dunigan, WhaleShark Media
Ed Dunigan, VP of Partner Management for WhaleShark Media, talks about how retailers currently are responding to the rise of omni-channel retail and Social, Local, Mobile shopping trends. Dunigan also shares how best-in-class retailers such as Sports Authority are no longer looking at their organizations in silos, and are seeking the most effective ways to create a seamless cross-channel brand experience for their shoppers.
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