Combining rotating art installations, multiple brand pop-ups and lots of interactivity, House of Showfields in Manhattan’s NoHo district promotes a spirit of fun and exploration. Products from brands including Boodles Gin, Skura, Easy, Tiger and Creagh are incorporated into visitor interactions with actors encountered along the way. Retail TouchPoints Editor Adam Blair sat down with CEO and Co-founder Tal Zvi Nathanel and got a private tour of the unique — and constantly changing — House of Showfields.
