Marta Wohrle founded Truth In Aging as a community-based initiative to empower women over 40 to identify the best beauty products. Community members review products: “They are curating their own commerce experience,” Wohrle noted. As a follow-up, Truth In Aging developed a commerce model and is now selling products recommended by the community. The business model includes three parts: curated commerce, Truth In Aging branded products developed along with the community, and branded manufacturing.
