Andrew Gaffney, Editorial Director of Retail TouchPoints, chats with Christian Floerkemeir, VP Product, CTO and Co-Founder of Scandit about how the company seeks to deliver a reliable, swift AI-driven barcode scanning experience with any smartphone in the store. Floerkemeir details how the Scandit applications are designed to be both customer-facing and associate-facing. Shoppers can use their smartphones to scan products or digital catalogs to see additional product information, while associates can provide better customer service through clienteling and mobile POS.
