Holiday ThinkTank

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Using advanced brand tracking tool Tracksuit, M.M.LaFleur has been able to ensure its marketing and messaging pivots align with its lifestyle-centric designs.
Features July 17

Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns…

Sephora's annual fan event Sephoria will kick off in Atlanta.
News July 16

Sephora’s ‘Biggest Yet’ SEPHORiA Fan Event to Kick Off in Atlanta

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will…

Fender is using Bluecore technology to better analyze and understand its customer file, and send more relevant marketing to its music enthusiasts.
Features July 15

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker…

Hy-Vee has rolled out digital shelf tags and online post-purchase offers to elevate the omnichannel grocery shopping experience.
News July 12

Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years…

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