Your Holiday Retail Playbook Starts Here
Features
From Store #1 to Store #300, Warby Parker Keeps its Eyes on the Prize
Step into a time machine and travel back 15 years,... Read More
Latest Posts
Features
February 21
How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has…
Features
February 20
Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores
Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping…
Features
February 13
Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores…
Features
February 11
How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd
There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old…
Resources
