Holiday ThinkTank

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Features August 28

Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

U.S. ecommerce sales this holiday season are forecasted to reach $273 billion, a 1% year-over-year…

Kizik CMO Alex McArthur is putting the brand's product innovation at the center of marketing storytelling.
Features August 14

Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to…

Now that the hype has died down, many are questioning the long-term value of Threads, especially for brands and retailers.
Features August 8

Community and Customer Journeys: Inside Brands’ Strategies on Threads

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few…

Barbie's Malibu Dreamhouse on Airbnb is just one example of how the Barbie brand has used out-of-the-box marketing tactics to connect with consumers through context.

It’s Barbie’s World, We’re Just Living in It

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial…

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