CAMP is a brand known for creating immersive, fun, and interactive commerce experiences. All of its stores are unique, tailored to specific markets and the needs of their families. But after a turbulent 18 months, CAMP decided its NYC-area customers needed to play. That was the primary inspiration behind Cosmic CAMP, a new activation at the retailer’s 5th Avenue store. We got a behind-the-scenes tour of the experience before it opened and spoke with Chief Experience Officer Amanda Raposo to get the scoop and, well, have some fun!
