Mercatus, a provider of digital commerce solutions for grocers and other retailers, has launched the AisleOne personalization intelligence engine as an enhancement to the Mercatus Integrated Commerce Platform. AisleOne taps into shopper data and behavior and uses machine learning algorithms and AI to serve relevant e-Commerce product content to loyalty customers.
AisleOne uses a deep well of shopper data from online and in-store inputs to automatically generate personalized catalogs and search results tailored to each individual shopper. This enables the software to instantly serve personalized product suggestions based on basket, past purchase and adjacent profile data to ensure relevant choices are shown every time.
AisleOne works with both desktop and mobile experiences. The platform is entirely retailer-branded and controlled, and is designed to ensure that customers have a consistent shopping experience from start to finish. Additionally, retailers retain full transparency into and control over their customers’ data and product recommendations to make sure the platform’s operations match the retailer’s expectations.