1-800-Flowers.com is collaborating with Uber Direct — Uber’s white label delivery service for merchants — to help florists meet demand during one of their busiest periods of the year (and a day when many panicked Romeos and Juliets buy flowers at the last minute) — Valentine’s Day. The more than 1,000 local florists in the 1-800-Flowers.com network, BloomNet, can dynamically dispatch, track and fulfill same-day floral deliveries using Uber Direct even as demand spikes.
The ability to flexibly add drivers can be critical even for flower shops that employ year-round drivers and have dedicated delivery vehicles, because they sometimes need to turn down orders during these peak periods due to limited vehicle capacity. Florists in the BloomNet network that use its proprietary Business Management System (BMS) can now gain easy access to additional drivers.
“Valentine’s is one of the most important and demanding weeks for florists. This year, we anticipate delivering about 24 million stems for the holiday,” said Jon Feldman, President of BloomNet in a statement. “We understand the logistical delivery challenges surrounding peak holidays such as Valentine’s Day, so we’ve teamed up with Uber Direct to provide our network with additional support.”
The partnership with Uber Direct follows on BloomNet’s similar partnership with Walmart’s white label delivery service, GoLocal.
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