For the second year, Walmart has achieved the #1 highest value U.S. retail brand ranking from Interbrand, in its 2013 Most Valuable Retail Brands report. But possibly more significant is Macy’s rise in value, up by 62% and 9 spots to #40 on the list.
Interbrand describes 4 key characteristics in brand value. Successful retail brands achieve the following:
- Monitor customers’ changing needs;
- Build a culture of efficient decision-making;
- Understand that experience extends beyond the store; and
- Continuously optimize, scale and measure.
The top 10 Most Valuable U.S. retail brands in the 2013 ranking are:
- The Home Depot
- Sam’s Club
Target and The Home Depot are repeats in the #2 and #3 spots. Publix, ranking #11, is the top-scoring Grocer; and Victoria’s Secret, at #16, received the highest rank for specialty apparel.
Interbrand also ranks brands in countries and regions outside the U.S. A selection of top brands in their respectives countries include:
- Oxxo (Mexico)
- Natura (Brazil)
- Tesco (UK)
- Carrefor (France)
- Uniglo (Japan)
- Woolworths (Australia)
“Last year was an exciting and value creating year in retail,” noted Justin Wartell, Managing Director, Interbrand Design Forum. “The total value of the strongest retail brands increased. This trend should continue as these brands live the principles that have made them strong: the relentless pursuit of meaningful customer knowledge, an efficient decision-making culture, a commitment to the new definition of retail and the determination to optimize and scale with purpose. That’s the recipe for success in 2013.”
To download the full report, visit: BestRetailBrands.com.