PebblePost, creator of Programmatic Direct Mail, has secured $25 million in Series C funding led by Advance Venture Partners (AVP). The additional capital will enhance the company’s Programmatic Direct Mail capabilities, which use online interest and intent data to send more meaningful physical promotions.
“Boxed has worked with PebblePost for over two years. They help us target potential customers with a more tailored message,” said Chieh Huang, Co-Founder and CEO of Boxed in a statement. “We’re able to manage highly effective direct mail campaigns as we would digital, with all the targeting, data science, A/B testing, attribution and quantitative analysis that we’d expect from digital.”
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The company recently added new features to its platform, to help retailers engage with the shoppers most likely to convert and improve attribution tracking for both e-Commerce and brick-and-mortar retail. Additionally, David ibnAle, Managing Partner at AVP, was named to the PebblePost board of directors.
The company raised $47 million in July 2017 in a funding round that included loans from Horizon Technology Finance, Silicon Valley Bank (SVB), RRE and additional institutional investors and industry angels. The money was used to enhance customer operations, expand its product and enter new markets.
