Tom Ford Fashion has partnered with Perfect Corp. to offer 3D augmented-reality virtual try-on (VTO) technology for the brand’s online eyewear shoppers. The solution, designed to provide an engaging, personalized sunglasses shopping experience, will launch in the U.S., Canada and Europe by the end of 2025.
The Tom Ford Fashion implementation of the VTO solution is customizable, helping ensure the digital experience aligns with the brand’s visual identity. The try-on experience also incorporates precise PD (pupillary distance) calculation, a key element for achieving true-to-scale eyewear visualization. By reflecting the exact distance between the user’s pupils, customers perceive the actual size and fit of each frame, helping to reduce return rates.
“Tom Ford Fashion epitomizes timeless sophistication, with this partnership with the iconic brand underscoring a shared commitment to innovation,” said Alice Chang, Founder and CEO of Perfect Corp. in a statement. “Our 3D virtual try-on solution delivers not only technical precision but also emotional resonance, helping brands like Tom Ford Fashion build stronger customer connections through innovation and personalization.”
Cosmetics retailer Dufry also teamed with Perfect Corp. to offer virtual makeup try-on both in-store and online in July 2023.
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