Women’s plus-size apparel retailer Torrid could close as many as 180 brick-and-mortar locations this year, representing nearly 30% of the its 632-store fleet. The announcement came with Torrid’s Q1 financial results, which saw net sales decline 4.9% to $266 million compared to the same period the previous year. During this period, which ended May 3, 2025, comparable sales fell 3.5%.
“Digital continues to be our customer’s preferred channel, now approaching 70% of total demand,” said Lisa Harper, CEO of Torrid in a statement. “We’re accelerating our transformation to a more digitally-led business, which includes optimizing our retail footprint. We now plan to close up to 180 underperforming stores this year — allowing us to reduce fixed costs and reinvest in areas that drive long-term growth, including customer acquisition and omnichannel enhancements.”
Harper also noted that Torrid’s sub-brand strategy was delivering “positive results, exceeding expectations and helping us reach new and younger customers while driving higher margin sales. With the upcoming launches of Lovesick and Studio Luxe, we’re doubling down on this momentum and expect sub-brands to represent nearly a third of our business by 2026.”
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