Retail TouchPoints currently is conducting the Cross-Channel Checkup Survey, designed to help retailers analyze and evaluate cross-channel strategies. They survey will cover a number of vital cross-channel issues, including the role of the store associate and ordering/delivery strategies.
The survey report will be delivered in four sections:
- Cross-Channel Background
- Promoting and Analyzing Cross-Channel Capabilities
- Cross-Channel Ordering and Delivery
- Cross-Channel Retailing and the Store Associate
By participating in the survey, retailers will be able to share concerns and strategies and learn from industry peers. Some key questions include:
- How are you promoting your cross-channel capabilities to consumers?
- Please rank the channels in order of annual revenue.
- Which of the following order/pickup/delivery options do you currently offer?
- Have you synchronized the Distribution Centers with all ordering channels?
- Have you equipped store associates with mobile technology?
- Do employees possess the same product and customer information across all channels?
All survey participants will receive a free copy of the survey report, which will include respondent demographics as well as detailed charts explaining survey results.
