Latest In: Omnichannel Alignment

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Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace.

Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace…

News March 7
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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn…

Features March 7
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True Religion CMO Kristen D’Arcy is looking beyond superficial engagement and is focused on connecting with its community in context.

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily…

Features March 5
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Experts from GWI, McCrindle, MG2 and Razorfish offered their insights and analysis on what Gen Alpha really wants from brands.

3 Keys to Creating Experiences that Gen Alpha Loves

Gen Alpha is poised to reach 2 billion people by 2025, making it the largest generation in history,…

Features March 4
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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which…

News March 1
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CVS Media Exchange (CMX) is partnering with Pinterest and LiveRamp on a new data clean room initiative to support brand advertisers.

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers,…

News February 29
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The new era of out-of-home (OOH) advertising is bringing new materials, digital tactics and storytelling methods into the mix.

5 Ways Retailtainment is Reshaping OOH Advertising

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence…

Features February 28
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Boisson is driving education and growth for the non-alcoholic beverage market by acting as the "Sephora" for category brands.

How Boisson Benefits From — and Fuels — Non-Alcoholic Beverage Category Growth

The non-alcoholic beverage (NA) market is projected to reach $176.7 billion in 2024. With a compound annual growth…

Features February 27
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Michaels’ Camp Creatology: Driving Customer Loyalty with Creativity and Convenience

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers…

Features February 23
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