Latest In: Omnichannel Alignment

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How To Use New Marketing Tools And Analytics To Boost Customer Engagement: #RSP16 On Demand

From creating an “advocate army” to maximizing the benefits of location information, retailers are finding new ways to…

News September 27
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CMO Conversation: Moosejaw’s Dan Pingree

Freely admitting a tendency toward “dumb” content and marketing, Moosejaw is an entertaining outdoor retailer that doesn’t ever…

News June 29

Successful CEOs Remove Organizational Silos To Meet Omnichannel Challenges

The rise of omnichannel retailing and the age of ‘me commerce,’ in which the consumer is the new…

News March 1
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When Even A Gift Card Doesn’t Fit, Take It To A Gift Card Exchange

Even though gift cards are a favorite solution for holiday gift-giving, it appears more than half (51%) of…

News January 19
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Holiday Shopping Survey Pinpoints Gaps Between Shopper And Retailer Expectations

The holiday shopping season is approaching fast, and many retailers already have begun their seasonal marketing campaigns and…

News November 6
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Unified Systems Lead The Way To Omnichannel Success

Merchants must unify the shopping experience across all channels, or risk losing revenue and long-term customer loyalty. An…

News October 22
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Retail Messaging Strategies Still Lag Behind Consumer Expectations

Although retail marketers are constantly seeking ways to deliver messages to consumers that are highly relevant to their…

News October 19
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Thought Leaders Unveil Top Strategies Through #RSPS15 Web Series

As the holidays get closer, retailers know they must execute their plans flawlessly throughout all channels if they…

News October 6
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6 Steps To Building The Store Of The Future

In today’s omnichannel environment, retailers must rely on innovative technologies to meet the growing demands of the modern…

News August 6
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