Bridging The Online–Offline Gap: 3 Ways To Fix The Attribution Problem
Ask any marketer if they know what drives conversions and they’ll say yes. But drill down further and…
Executive Viewpoints January 30
Latest In: Omnichannel Alignment
Why Nordstrom Wants To Avoid Trap Of Aging With Its Customers
Nordstrom made its name by successfully creating strong emotional bonds with its customers. Co-President Erik Nordstrom said as…
Features January 29
Amazon Launches Themed Pop-Up Concepts In Five Mall Locations
Amazon has launched a new set of pop-up stores, one year after the e-Commerce giant shut down all…
News January 27
2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity
Recession Worries May Put Performance Pressure On Marketers
Features January 27
Hanna Andersson, Bentley’s Pet Care Execs Make The Case For Brick-And-Mortar’s Relevance
Modern retailing isn’t just about merging physical and online shopping — it’s about understanding the separation of shopping…
Features January 24Report: Bose To Shutter 199 Stores, Including All U.S. Locations, As Sales Shift To E-Commerce
Audio and video equipment retailer Bose will close all 199 of its physical locations in the U.S., Canada,…
News January 16
Seen, Heard And Tweeted At NRF 2020: Quick Quotes From The Big Show
The new complexities of customer engagement, a focus on fulfillment and a big push toward sustainability and social…
Features January 16
Don’t Keep Them Waiting: BOPIS Pickups Under 2 Minutes Generate 4X The Return Visits
Retailers today are operating in the “NOW economy” — a time when mobile-first customers can summon almost anything…
News January 6
Lids Leverages Customer Data For Targeted Marketing From Facebook To The Store
Personalization and customization are major components of what makes the Lids brand stand out, especially as the specialty…
News December 30Featured
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