A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape
The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging…
Executive Viewpoints October 10
Latest In: Marketing
Best Buy Builds Dedicated Studio Space to Develop Branded and Advertiser Content
Best Buy has built a 70,000-square-foot studio to develop bespoke content for its own channels and those of…
News October 9
QVC Serves Up Content-Commerce Combo with New USA Pickleball Partnership
A new kind of content will soon be arriving on home-shopping networks QVC and HSN — live pickleball…
News October 9
Instacart, Roku Double Down on Shoppable TV Partnership
Instacart and Roku are expanding their 2023 partnership to include a range of new ad formats that make…
News October 9
How E.l.f. Beauty and Tinder Matched Up for a Mutual Swipe-Right Partnership
Brand collaborations and limited-edition drops have become a potent commercial force for brands and retailers alike. Through strategic…
Features October 9
Albertsons Media Network Partners with Consumer Rewards App Fetch
Albertsons Media Collective will integrate rewards app Fetch into its retail media network (RMN) offerings, using Fetch Points…
News October 8
Belk Launches Retail Media Network, Touting Access to High-Earning Women
Department store retailer Belk has debuted the Belk Media Network powered by Criteo, offering brands and agencies access…
News October 8
From Passive to Interactive: How to Use Video to Drive Audience Engagement and Activation
Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all,…
Features October 7
Heidi Klum ‘Modelverse’ Lets Players Walk a Virtual Catwalk in Roblox
Supermodel Heidi Klum has launched Modelverse, a new digital fashion experience in Roblox. Developed in partnership with Supersocial,…
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