How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do
As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and…
Executive Viewpoints April 14
Latest In: Marketing
Sephora Rides High as Beauty Partner for WNBA’s Valkyries
Sephora has entered a multi-year partnership with the WNBA’s Golden State Valkyries, the league’s newest team, that include…
News April 10
How Retailers can Find Balance When Consumers are Polarized on Social Issues
In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values.…
Executive Viewpoints April 10
Pacsun Creates ‘Roadside Stand’ Pop-Up to Kick Off Coachella
Pacsun will operate a “Roadside Stand” pop-up in Palm Springs, Calif. from April 10-12, aligning with the Coachella…
News April 9
Smells Like Luxury: Neiman Marcus Debuts Fragrance Subscription Alongside Multi-Sensory Perfume Experience
Neiman Marcus is diving nose-first into scent to engage with consumers both online and in stores, through a…
News April 9
Amazon Aims to Increase its Gravitational Pull with New Shopping Features
Amazon has successfully established itself as the starting point for many shoppers’ online searches, edging in on turf…
Features April 9
Best Buy Launches Creator-Curated Shoppable Storefronts
Best Buy has introduced Best Buy Creator, giving influencers large and small the ability to create personalized, curated…
News April 8
Moving People: How to Engage Audiences Through Direct Mail and Digital
Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily,…
Executive Viewpoints April 2
Boardriders Debuts Quiksilver Mobile App in 7 European Markets
Boardriders, parent company of brands including Billabong and Roxy, has launched the Quiksilver app in seven European countries:…
News April 1Featured
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