Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the…
Executive Viewpoints July 21
Latest In: Marketing
The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing
In event marketing, the giveaway has long served as a reminder of a brand after the event is…
Executive Viewpoints July 18
3 Questions with CI&T’s Melissa Minkow: 2025 has Proven the Need for Supply Chain Resilience, Data Modernization
A lot has happened in the first half of 2025, so for to kick off the new season…
Features July 18
Mirakl, Criteo Link up to Unlock Retail Media Opportunity for Third-Party Sellers
Commerce media solution Criteo and the retail media arm of marketplace solution Mirakl have launched a global integration…
News July 17
How Retailers can get their Mobile Marketing Programs Holiday-Ready
For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on…
Executive Viewpoints July 17
Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert
Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of…
Features July 16
Inside the Bob’s Discount Furniture Reality Show: Couples Clash to Create Marketing Magic
Of course you love your partner. But do you trust their taste? This question — familiar to anyone…
Features July 15
American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School
They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat…
News July 14
Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset
Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day event — which…
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