Latest In: Marketing

57% Of Marketers Don’t See Value In VR

Virtual reality (VR) and augmented reality (AR) have generated plenty of attention in retail in recent years, but…

News September 12

Retailers Fail To Capture Consumer Eyeballs Via YouTube Ads

The retail industry has some catching up to do if it wants to engage its audience via YouTube…

News August 15

Customized Video Ads Drive 561% Lift In User Brand Engagement

Customized video marketing can be a powerful component of brand marketing campaigns. Custom interactive video campaigns generate a…

News June 13

88% Of Marketers Say Personalization Boosts Business Results

[Image source: ScienceSoft] Retailers, analysts and consumers alike consistently tout personalization as necessary to shaping the customer experience,…

News May 16
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POS Subscribers Provide 32% Higher Open Rates

Retail marketers need to take action to improve the quality of data they obtain at the POS, as…

News September 26
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Mad Science Enhances Brick-And-Mortar Visibility With Location-Based App

Retailers — particularly small businesses with limited marketing budgets — are always on the lookout for new ways…

News September 1
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Want To Engage New E-Commerce Subscribers? Deliver Emails From 8 To 11 AM

When it comes to interacting with the consumer as an e-Commerce business, timeliness matters. While 62% of online…

News August 23
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34% Rise In Ad Blocking Forces Retailers To Seek Marketing Alternatives

Retail brands need to step up their search for additional ways to reach consumers online, as there is…

News July 7
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Use Influencer Marketing To Connect Your Brand With Shoppers

Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be…

News January 22
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