Ace Hardware Launches RedVest Retail Media Network
Ace Hardware has introduced RedVest Media, its new retail media network (RMN). In partnership with Epsilon Retail Media,…
News August 18
Latest In: Marketing
Digital Grocery: A Marketing Gold Mine for Non-Food Brands
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing…
Executive Viewpoints August 18
Dick’s Sporting Goods Launches In-House Production Studio
Dick’s Sporting Goods has launched Cookie Jar & A Dream Studios, an in-house content and production studio built…
News August 15
Exclusive: New Research Reveals Agency Execs’ True Opinions on Retail Media
The strategic significance of retail media is undeniable, but while 80% of agency executives say that they view…
News August 14
The Great Retail Rewind: Nostalgia’s Back on the Shop Floor
Feel a sense of déjà vu? You’re not alone. These days, culture seems to be in a constant…
Executive Viewpoints August 14
Why Following Amazon is Probably Killing your Retail Media Strategy
Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build…
Executive Viewpoints August 13
Fanatics Rolls Out Cross-Business Loyalty Program
Fanatics has launched Fanatics ONE, an enterprise-wide loyalty program offering a wide variety of rewards including fan apparel,…
News August 12
Labubu Lessons: The Power of Virality, Treat-Yourself Culture and Owning a Moment
Yes, you read that right – Labubu. Thankfully, I have Gen Z kids and a marketing team that…
Executive Viewpoints August 11
AI Search is Rapidly Gaining Consumers’ Trust
When it comes to brand discovery, AI is quickly earning consumers’ trust, with 62% of consumers saying they…
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