SKUx Helps Retailers Collect Intent and Interest Data While Delivering Purchase Incentives
Promotions solution provider SKUx has launched SKUx Offer (X)ccelerator, a tool designed to help brands and retailers transform…
News February 10
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Why Kate Hudson’s DTC Wellness Brand Chose Bluestone Lane for In-Store Debut
We’ve all heard that consumers are now looking more closely at brands’ missions and values before they buy…
Features February 8
Supply Chain and Inflation Headlines Won’t Make Promotions Disappear
The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike —…
Executive Viewpoints February 8
Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience
Among DTC brands, Eterneva occupies a unique niche: the company creates made-to-order memorial diamonds from the ashes or…
Features February 7
How Retail Companies Can Cut Cookies and Boost Engagement
In recent months, marketers have seen article after article about the impending death of cookies, and it can…
Executive Viewpoints February 7
As Meta Flounders, Amazon and Google Prove it’s All About the Advertising
Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some…
News February 4
Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’
Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI…
Features February 4
Nordstrom Launches Branded Podcast Hosted by Retailer’s President
Nordstrom is jumping into the world of audio content with the launch of a new branded podcast, The…
News February 3
3 Ways Retailers Can Remove the Intimidation Factor Around Digital Touch Points
Digital transformation in grocery has always lagged behind other retail sectors. According to McKinsey Research, ecommerce adoption in…
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