The Promotion Paradox: How Retailers can Rethink Holiday Sales Strategy
Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are…
Executive Viewpoints October 14
Latest In: Marketing
Gap Introduces Multi-Brand Affiliate and Advocacy Platform for Creators
Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators…
News October 9
Rent-to-Own Retailer Aaron’s Data Centralization Cuts Customer Acquisition Costs 33%
The rent-to-own retail sector puts a new spin on the classic “need vs. want” consumer equation. It’s designed…
Features October 9
Agentic Commerce Meets Retail ROI: How the Affiliate Model Powers the Future of AI-Led Shopping
When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will…
Executive Viewpoints October 9
Instacart Tightens TikTok Retail Media Integration
A new Instacart integration with TikTok will enable select CPG advertisers to tap into the grocery services platform’s…
News October 8
Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events
The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that…
Executive Viewpoints October 7
As United Airlines Loyalty Members Take Flight, Instacart Delivery Fees Stay Grounded
A new partnership between United Airlines and Instacart will give the airline’s loyalty members $0 delivery fees for…
News October 6
Mastercard Debuts Digital Media Network
Mastercard has introduced Mastercard Commerce Media, a digital media network with an existing base of 25,000 advertisers and…
News October 3
Meta Debuts Customizable AI Agent to Help Brands Close the Sale
In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms,…
News October 2Featured
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