Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In…
Executive Viewpoints October 28
Latest In: Digital Commerce
Lululemon Seeks New Fans with Licensed Merch Lines for All 32 NFL Teams
Lululemon has been raising its profile in big-name sports, including a 2024 partnership with the NHL and its…
News October 27
The Next Evolution: How Retail Media Networks can Embrace the Brand Era
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech…
Executive Viewpoints October 27
Small Business, Big Ideas: Construction Tool Disruptor Reekon Gets Boost from Alibaba
This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands…
Features October 24
How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting,…
Executive Viewpoints October 24
Hibbett Partners with Uber Eats for Delivery of Sneakers and Athletic Fashion
U.S. consumers can now receive on-demand deliveries of sneakers and sports-related fashion from nearly 900 of Hibbett’s 1,000+…
News October 23
Morrisons to Deploy ESLs Across Nearly 500 UK Supermarkets
Beginning early next year, Morrisons will roll out 10.8 million smart electronic shelf labels (ESLs) across its 497…
News October 23
Amazon Looks to Simplify Shopping with New ‘Help Me Decide’ AI Tool
Amazon has long been known as the Everything Store, and while the platform’s wide selection is one of…
News October 23
Why Stores Could Benefit from AI’s Reshaping of Ecommerce
Retailers will be forgiven if their heads are spinning after this turbulent year of near-constant shifts in the…
Features October 23Featured
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