The $176 Billion Retail Media Opportunity has a Generation Problem
If you’re running the same in-store advertising strategy for a 22-year-old and a 65-year-old, you’re not maximizing your…
Executive Viewpoints November 5
Latest In: Consumer Trends
Black Friday Takes on New Importance as Holiday Shoppers Prioritize Smart Spending
2025 has been a year of sweeping change — both technologically thanks to AI, and economically as President…
Features November 4
Urban Outfitters Plans 10 New Stores in Gen Z-Friendly Format
Urban Outfitters will open three stores in a new format designed to appeal to Gen Z shoppers by…
News October 31
More Retailers Step Up as SNAP Cutoff Deadline Looms
[Update as of Oct. 31, 2025] More retailers and service providers are stepping up with programs to help…
News October 31
Snipes Goes to School: Sneaker Brand Hosts Activations at HBCUs
The global sneaker and streetwear brand Snipes US hosted on-campus activations at three Historically Black Colleges and Universities…
News October 30
JCPenney Holiday Campaign Stresses ‘Thoughtful’ Frugality
Recognizing that many consumers are tightening their belts while still wanting to show their generosity this holiday season,…
News October 29
How Walmart Business Gives Back Precious Minutes to Time-Starved SMB Owners
Small- and medium-sized businesses (SMBs) face a shortage that no supply chain can restock: the time spent performing…
Features October 28
Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In…
Executive Viewpoints October 28
Lululemon Seeks New Fans with Licensed Merch Lines for All 32 NFL Teams
Lululemon has been raising its profile in big-name sports, including a 2024 partnership with the NHL and its…
News October 27Featured
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