Integrate Pricing, Promotions and Markdowns to Drive Profitability
Despite a positive job market and a stabilized economic environment, most consumers (96%) are looking to save money…
Features October 16
Latest In: AI & Machine Learning
AI-Generated Product Recommendations Power Amazon’s Fall Prime Event
Sales during Amazon’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat…
News October 12
AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility
Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to…
Executive Viewpoints October 12
NBA’s Hornets Create Buzz with Virtual Fan Shop
The National Basketball Association’s Charlotte Hornets have debuted a Virtual Fan Shop that will allow fans to interact…
News October 10
Walmart Unveils Slate of Tech Initiatives Using Generative AI and AR
Walmart has unveiled a host of new tech-powered experiences that it has already launched or is currently testing,…
News October 9
UPDATE: Meta’s New Generative AI Features Now Available to Advertisers
Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New…
News October 6
TikTok Launches Generative AI Tool to Help Brands with Content Creation
TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators…
News October 2
A Beginner’s Guide to a Cookie-Free Marketing Strategy
It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies…
Executive Viewpoints October 2
Gaining and Keeping Trust in the Age of AI: A Five-Point TRUST Framework for Deploying AI
Generative AI technology is progressing at breakneck speed and is predicted to change numerous aspects of our daily…
Executive Viewpoints September 29Featured
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