PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
Latest In: tiktok
The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old…
Executive Viewpoints October 15
Instacart Tightens TikTok Retail Media Integration
A new Instacart integration with TikTok will enable select CPG advertisers to tap into the grocery services platform’s…
News October 8
As United Airlines Loyalty Members Take Flight, Instacart Delivery Fees Stay Grounded
A new partnership between United Airlines and Instacart will give the airline’s loyalty members $0 delivery fees for…
News October 6
Pacsun Takes Co-Creation to the Next Level with New Youth Advisory Council
Pacsun wants to make it clear that it doesn’t just sell products to young consumers; it listens to…
News September 22
Bridging Timelessness and Technology: How Zwilling Balances Legacy with Digital Transformation
When a brand has been trusted in kitchens around the world for nearly three centuries, it carries with…
Executive Viewpoints September 19
What U.S. Retailers can Learn from China’s Social Commerce Success
In Q1 this year, Chinese retailer Pop Mart saw market capitalization surge to nearly $40 billion, outpacing established global…
Executive Viewpoints September 12
How Pre-Orders Give Brands Flexibility to Thrive During Unprecedented Times
Think back five years. COVID-19 had a ripple effect on the global supply chain, throwing the retail industry…
Executive Viewpoints August 26
Are Influencers Losing Value or is Your Business Leaving Impact on the Table?
Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What…
Executive Viewpoints August 25Featured
Latest Podcasts
Latest Resources
