When Customers Aren’t Holiday Shopping, They’ll be Streaming
The winter holiday season is a critical time for retail. November and December holiday sales average around 19%…
Executive Viewpoints November 21
Latest In: adobe analytics
NRF: Holiday Spending Could Top $966B, but Shift from Goods to Services Continues
The National Retail Federation (NRF) is predicting robust holiday sales, with U.S. spending forecast to climb 3%-4% over…
News November 3
Adobe Holiday Forecast: Sales Up 4.8% Amid ‘Never-Before-Seen’ Discounts, More BNPL Usage
Adobe expects U.S. online holiday sales to hit $221.8 billion this holiday shopping season (defined as Nov. 1 to Dec.…
News October 5
Prime Day 2023 Marks Biggest Day of Sales in Amazon History
July 11, 2023, the first day of Amazon’s annual Prime Day sale, was not just the largest single…
News July 13
Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed
The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending…
Features January 13
Thanksgiving Weekend Recap: Foot Traffic, Mobile Usage Rise as Nearly 200 Million Shoppers Seek Deals
Shopper turnout for Thanksgiving Weekend handily exceeded expectations — a record 196.7 million shoppers went shopping for great…
Features November 30
Black Friday 2022: Sales Top $9 Billion as Retailers Combat Inflation
In a first indication of what to expect as we enter the heart of the 2022 holiday season,…
News November 28
Cyber Week 2021 Was Slow, but Retail is Still on Track for a Record-Breaking Holiday Season
In another sign that Black Friday, and to some extent the entire extended Thanksgiving weekend, has ceded its…
Features December 1
How to Win in the Real-Time Holiday Retail Era
Holiday shopping season is upon us. Consumer expectations of retailers have been transformed by their experiences buying from…
Executive Viewpoints November 18Featured
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