Changing consumer behaviors and the impact of shopping holidays like Prime Day are encouraging marketing teams to rethink the traditional holiday calendar.
In fact, Julie Van Ullen of Rakuten Rewards believes that brands need to look at holidays, promotions and rewards initiatives through an integrated and holistic calendar. During this episode of Retail Remix, she shares her perspectives on how marketing teams need to evolve. Listen to learn:
- How inflation and economic volatility are shifting consumer behaviors;
- Why shopping holidays like Prime Day are elongating the holiday season and affecting the influence of traditional holidays;
- Who should collaborate to align on a comprehensive marketing strategy that spans offers, rewards and loyalty initiatives; and
- How to use data to power decision-making.