Scaling Internationally: Strategies for the Tariff Era

Summary

This episode is brought to you by BigCommerce 

With tariffs dominating headlines and reshaping global retail strategy, brands are navigating one of the most complex trade landscapes in recent memory. 

In this episode of Retail Remix, host Nicole Silberstein is joined by Rathna Sharad, CEO and Founder of cross-border logistics platform FlavorCloud. With a background spanning Microsoft, UPS, and three decades of global trade experience, Rathna offers expert guidance on navigating tariffs, streamlining international operations and building supply chain resilience.  

Together, they explore: 

• Why now is the time to double down on international expansion, not pull back; 
• The biggest friction points brands face when scaling internationally — and how to solve them; 
• Key markets and categories showing rapid growth in global ecommerce; and 
• Lesser-known implications of the de minimis rule change and what it means for U.S. merchants. 

RELATED LINKS 

• Dig into the FlavorCloud 2025 State of Cross-Border report 
• See how FlavorCloud is helping brands go global 
• Explore the latest retail supply chain insights from Retail TouchPoints 
• Check out past episodes of Retail Remix 

——— 

Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix

Summary

This episode is brought to you by BigCommerce 

With tariffs dominating headlines and reshaping global retail strategy, brands are navigating one of the most complex trade landscapes in recent memory. 

In this episode of Retail Remix, host Nicole Silberstein is joined by Rathna Sharad, CEO and Founder of cross-border logistics platform FlavorCloud. With a background spanning Microsoft, UPS, and three decades of global trade experience, Rathna offers expert guidance on navigating tariffs, streamlining international operations and building supply chain resilience.  

Together, they explore: 

• Why now is the time to double down on international expansion, not pull back; 
• The biggest friction points brands face when scaling internationally — and how to solve them; 
• Key markets and categories showing rapid growth in global ecommerce; and 
• Lesser-known implications of the de minimis rule change and what it means for U.S. merchants. 

RELATED LINKS 

• Dig into the FlavorCloud 2025 State of Cross-Border report 
• See how FlavorCloud is helping brands go global 
• Explore the latest retail supply chain insights from Retail TouchPoints 
• Check out past episodes of Retail Remix 

——— 

Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix