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Bath & Body Works Taps Unilever Veteran as New CEO

Bath & Body Works has named Gina Boswell CEO and member of the Board, effective December 1, 2022. Interim CEO Sarah E. Nash will remain Executive Chair through the end…

News November 2
BigCommerce merchants can now easily sell on Snapchat.

BigCommerce Adds Social Commerce Integration with Snapchat

SaaS ecommerce platform BigCommerce has teamed up with Snap, Inc. to allow its merchants to directly integrate their online store with Snapchat in order to easily sync product catalogs and create…

News November 2
Google search has new features help shoppers find the best deals.

Google Targets Holiday Bargain Hunters with New Search Tools

Among Americans planning to shop for the holidays, 43% are looking for deals and sales more than last year, according to a new Ipsos study commissioned by Google. To serve…

News November 2
Disney+ Pilots Selling shopDisney Merchandise to U.S. Subscribers

Disney+ Pilots Selling shopDisney Merchandise to U.S. Subscribers

Disney+ will make shopDisney merchandise available first to its U.S. subscribers via a pilot program timed for the busy shopping holiday season. Subscribers can visit shopDisney.com/DisneyPlusSpecialAccess or scan QR codes…

News November 2

3 Ways Fashion Brands can be More Sustainable Today

The fashion industry has been questioned a lot about its environmental impact. It’s no secret that the production steps include high usage of scarce resources such as water. Now, the…

Executive Viewpoints November 2
The Nose Knows: Why Scent Branding Is a Retail Game Changer

The Nose Knows: Why Scent Branding is a Retail Game-Changer

When thinking about your retail space, a lot of work goes in to capturing your customers’ attention via their senses. There are deliberate choices in lighting, artistic displays and the…

Executive Viewpoints November 2
Discount Tire’s Pit Pass Concept Store Puts Customers in the Driver’s Seat

Discount Tire’s Pit Pass Concept Store Puts Customers in the Driver’s Seat

When Discount Tire unveiled its Atlanta Pit Pass concept store in early October 2022, it officially completed its transformation from a traditional tire retailer into a strong omnichannel leader in…

Features November 2
Visa has turned some of the greatest football goals in history into digital art.

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up in anticipation of the holiday season. But the focus in these last…

News November 1

Victoria’s Secret Acquires Adore Me for $400M to Fuel Revamped Image

Victoria’s Secret & Co. (VS&Co) has signed a definitive agreement to acquire digitally native intimates brand Adore Me for an initial upfront $400 million cash payment plus further cash consideration.…

News November 1
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