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The Macy's Thanksgiving Day Parade is marching into the metaverse.

Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs

Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade, and toy maker Mattel — are doubling down on the world of…

News November 22
Century 21 to Relaunch with Enhanced Ecommerce and Fulfillment Capabilities

Century 21 to Relaunch with Enhanced Ecommerce and Fulfillment Capabilities

Beloved New York City off-price department store Century 21 has partnered with logistics provider Fillogic ahead of its spring 2023 relaunch. The NYC-headquartered Fillogic will support the retailer through ecommerce…

News November 22

Conversational Commerce Guides all 5 Stages of the Retail Buying Journey

While shoppers might be strapped for cash given a 9.1% rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing…

Executive Viewpoints November 22

Foot Locker Plans to ‘Simplify the Business’ and Grow its Omnichannel Opportunities

Foot Locker President and CEO Mary Dillon is “looking for ways to simplify the business to make sure we’re focused on the areas that hold the most strategic value and…

News November 21
TechCrunch: Gopuff Adds New Services Including Gifting and In-store Pickup

TechCrunch: Gopuff Adds New Services Including Gifting and In-store Pickup

Delivery startup Gopuff has updated its services to make ordering easier with a new version of its app that was introduced Nov. 19. Ahead of the Thanksgiving holiday, the company…

News November 21
Bloomingdale's has launched a second virtual store for the holidays.

Bloomingdale’s Features Chanel, Ralph Lauren in Multi-Brand Virtual Holiday Store

Bloomingdale’s has launched a multi-brand virtual shopping experience for the holidays with dedicated spaces featuring Chanel, Ralph Lauren and Nespresso. Developed by Emperia, the virtual store is available via the…

News November 21
True Classic has made a science out of creating content that connects with the right people online.

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands and many others look to new channels, such…

Features November 21

Business Success Begins with Employee Training and Empowerment

Customer experience in retail is more important than ever before, but businesses are struggling to meet the expectations of the modern consumer. Numerous socioeconomic and macroeconomic factors have created a…

Executive Viewpoints November 21

What Does CX Automation ‘Done Right’ Look Like?

As more omnichannel retailers look to adopt CX automation to better serve customers through the full order lifecycle, and more vendors promising turnkey solutions enter the market, it pays to…

Executive Viewpoints November 21
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