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Most Brands and Retailers are Wasting Ad Spend on National-Local Cannibalization 

Franchise marketing requires a delicate balance of local and national advertising strategies. But many franchise organizations suffer from a lack of synchronization when it comes to managing those two avenues.…

Executive Viewpoints January 9

How a 37-Pound Board Game Navigated International Logistics to Arrive in Time for Christmas

Inventory and last mile management can be a challenge for any retailer, but they’re particularly complex when you’re a small company whose flagship product is a 37-lb. board game made…

Features January 9

The Opportunities (and Risks) of the Metaverse

Featuring: Ben Earl, Partner, Skyview Way Studios The metaverse is creating a lot of buzz in the media, especially with its promise of creating a more integrated and open digital…

Podcasts January 9

Stitch Fix Founder Reappointed CEO as Retailer Lays Off 20% of Salaried Workers

Stitch Fix will reappoint founder Katrina Lake to her former post as CEO on an interim basis and lay off 20% of its salaried workforce as the retailer seeks to…

News January 6

Deloitte: Retailers Should Prepare for ‘Holiday Hangover’ in 2023

While the 2022 holiday season was by all accounts a success, retailers may want to buckle down as they head into the new year: four out of 10 U.S. consumers…

Features January 6

Find the Right Pricing to Drive Revenue in the Metaverse

You might have heard the term “metaverse” for the first time only in 2020. That’s when it became an omnipresent word in ecommerce and social media. And yes, it’s no…

Executive Viewpoints January 6

Working Smarter, Not Harder, to Make Digital Commerce Recession-Resilient

The U.S. economy is at yet another tipping point. Just two years after a pandemic-induced collapse, the cycle is turning again. The vast majority (97%) of corporate executives polled recently…

Executive Viewpoints January 6

Designer Brands Names DSW President as New CEO

Designer Brands has appointed Doug Howe, President of DSW and EVP of Designer Brands, to succeed Roger Rawlins as the company’s CEO, effective April 1, 2023. At that time Rawlins…

News January 5

Home Depot Enhances Loyalty Program for High-Value Professional Customers

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share of the $450 billion home building professionals’ market.…

News January 5
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