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JD Sports CEO: American Retail Buyers Have Been Acting Like ‘Order Takers’
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Kroger Partners With AOL To Tap Paperless Coupons Into Loyalty Program
Kroger is targeting today’s Internet-savvy consumers with a new paperless coupon program from AOL. The second-largest supermarket retailer in the U.S. (behind Wal-Mart, according to Supermarket News) is offering its…
News April 4Dusting Off Old Recession Strategies Shows That Patience Doesn’t Pay
I got a wiseguy email from an old wiseguy colleague of mine last week. He asked: “Are you ready to dust off your 2002 columns yet?”
News March 19Study Shows Circulars Still Most Impactful Ad Medium For Retail
Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars are among the most impactful advertising mediums for retailers.
News March 19Retailers Counting On Conversion Analysis To Drive Store Metrics
With physical expansion slowing, many leading retailers are taking a harder look at the performance metrics of their existing locations. Given the more intense focus on metrics, forward-thinking retailers are…
News March 7
Experts Offer Strategies On How Retailers Can Crack The Code On Mobile Marketing
After seeing coupon redemption rates of 50% in its initial 12 test stores, Subway Restaurants recently expanded its “My Subway Mobile” campaign to more than 100 locations. The chain is…
News March 7PetSmart, Banana Republic Spotlight Customer Strategies At RAC Conference
Kicking off with Dan Heath, co-author of the best-selling book Made To Stick as the keynoter, last month’s Retail Advertising Conference (RAC), in Chicago, was centered around the theme Make…
News March 7Recent Trends Point to The Emerging Age Of Micro-Retailing
Bigger was certainly better in the first half of this decade. Most chains were not only rolling out new locations as fast as the developers could build them, but many…
News February 29
Customer Intelligence Investments Driving Retention Rates For Leading Retailers
In order to react to and better predict customer demand, leading retailers are turning to Business Intelligence (BI) solutions to help turn one-time purchasers into long-term customers. A recent study…
News February 29Customer Satisfaction Index Spotlights Growing Favor Of Online Over Stores
The customer satisfaction gap between online retailing and brick and mortar continues to widen. According to the latest results from the American Customer Satisfaction Index (ACSI), released jointly by the…
News February 29
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