Retail TouchPoints

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Virgin Protects Customer Experience With Transaction-Level Monitoring

 “If the system times out for 20 or 30 seconds that’s an eternity for customers at checkout,” says Robert Fort, CIO and VP of IT at Virgin Entertainment Group. That’s…

News June 19

Drawing Up Plans For Retailers To Find a Financial Connection With Social Networks

 If I knew exactly how to monetize social networks I wouldn’t be writing this column. I would probably be strumming my vintage Gibson Hummingbird on the deck, and wondering if…

News June 12

Retailers Turning To New Media, New Tactics To Avoid BTS, Holiday Season Discounting Pitfalls

With the positive effects of tax rebates helping to spike sales in May, retailers are now focusing on increasing sales for the the balance of 2008. Most specifically, back to…

News June 12

Nielsen Launches Mobile Service To Better Track Shopping Behavior

Retailers may be able to market more efficiently to their mobile customers with a new service from Nielsen.  Called  Mobile@Plan, the service extends Nielsen’s online audience profiling capability to the…

News June 12

Mobile Phones Emerging As Fourth Sales Channel, Cisco Study Shows Retailers Tap Into All Touchpoints

Mobile devices are quickly emerging as a fourth sales channel for retailers, according to a new study from Cisco Systems. The company’s third annual e-commerce study found that the rise…

News June 6

Blockbuster Unveils Plan For New In-Store Digital Download Kiosk

As part of a strategic initiative to “restore the rental DVD business,” Blockbuster has signed a pilot test with self-service and assisted technology company NCR Corporation to test digital download…

Features June 5

Newly Launched Borders.com Site Builds On Customer Loyalty Program

Borders Group is hoping to bring the store feel into customers’ homes with the new Borders.com website, which has been in development for two years since George Jones joined the…

News June 5

New Report Spotlights Strategies To Reach The Web 2.0 Consumer

Socializing with peers and specially targeted events are two ways marketers are reaching the new generation of consumers: Gen Y – the 14- to 24-year-olds who are desensitized to traditional…

News June 5

The dunnhumby Way: Insights Into How Relevance Marketing Shapes Strategy For Tesco, Kroger & Others

Most retailers are familiar with the success Tesco has had with its Clubcard loyalty program.  With more than 13 million active card holders and 85% of the chain’s sales captured…

News June 5
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