Retail TouchPoints

Latest Posts

New Study Shows Retail Loyalty Programs Lag In Customer Metrics; Progress In Multichannel Approach

Retail loyalty programs are quickly separating into the haves and the have-nots. That’s the upshot from a recent report from Retail TouchPoints and The Aberdeen Group, titled “Responsive Customer Loyalty:…

News July 10

Technology and Consumer Acceptance Finally Moving Mobile Commerce

Since the beginning of the decade experts have been trying to predict when mobile commerce would take hold. Initial estimates, by firms such as IDC, predicted that 29 million U.S.…

News July 3

Kraft Tallies $100M in Sales Lift By Tapping Into Online Groups

Tapping into consumers’ constant desire for a successful weight loss program, Kraft Foods partnered with South Beach Diet to introduce a new meal and snack product line. To jumpstart the…

News July 3

Pricing Issues Go Under the Microscope As Inflation Issues & Competition Converge

Since the first cash register door slip open, the most basic tenet of retailing has always been pricing. Whether the formula was “wholesale plus 40 percent” or promoting seasonal discounts,…

News July 3

Molson Connects Loyalty Loyalty Program to Web Traffic With Newly Launched Site

After a disappointing first attempt at a B2C website with a different vendor, Molson relaunched www.shopmolson.com on the iCongo platform this month. “The original site couldn’t do a lot of…

News June 26

Retailers Realizing Benefits of Loss Prevention Systems to Monitor Traffic, Behavior

The National Retail Federation’s annual Loss Prevention event was held in Orlando this week, and although the content of the event was focused on loss prevention specifically, solution providers were…

News June 26

High Touch Required Across Channels as Belt Tightening Hits The Luxury Market

With the retail industry taking a hit due to the economic downturn, the luxury sector is also feeling the effects of belt tightening. And as they struggle to drive demand…

News June 26

Retail Case Study: ShopNBC Boosts Average Basket Size with Multivariate Testing

In order to quickly test site changes without disrupting their online store, ShopNBC.com needed a solution to cater to its needs without burdening valuable IT and marketing resources. Operated by…

News June 19

Oracle Delivers Comprehensive Suite Of Retail Apps with Release 13

The wait is over. After three years of purposeful acquisitions of best-of-breed retail applications Oracle Retail has introduced Release 13 which Duncan Angove, general manager and SVP says is “an…

News June 19
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