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Q&A With OfficeMax VP Bob Thacker On Cause Marketing, Holiday Promos
OfficeMax has proven itself to be one of the most innovative marketers in the retail space. It recently announced it will reprise its highly trafficked Elf Yourself campaign this holiday…
News October 23
Leading Retailers Step Up Investments In Customer Data, Analytics Tools
Despite the economic uncertainty, retailers large and small are still investing in analytics applications which enable them to access customer shopping history and preferences. At this week’s Teradata users group…
News October 16Latest Data Shows Economic Crisis Driving More Holiday Shoppers To Start Online
Two new holiday consumer shopping surveys predict that the online retailing will gain importance this year due to economic factors. Exactly how much importance it will gain depends on the…
News October 16
New Study Shows Simple Online Path To Purchases & Shopper Loyalty
Maybe one thing won’t be so tough this holiday season for retailers. A new report shows that simple web ads and loyal customers will be the main traffic drivers for…
News October 16
Let The Madness Begin: Moosejaw Takes Radical Approach with X-Channel Customer Experience
Robert Wolfe’s approach to retailing has never been particularly rational. In 1992, he was 21 years old, and along with brother Jeffrey, he started an outdoor equipment brand and outlet…
News October 9
RetailWire: Forever 21 Looks to Get Much Bigger with Mervyns Bid
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry executives get plugged in to the latest news and…
News October 9
Forrester Analyst Cites Social, Mobile & Green
“The Web is no longer the underdog,” says Sucharita Mulpuru, principal analyst at Forrester Research. Now that ecommerce is fully entrenched in several retail categories, multi-channel retailers must embrace it…
News October 9Retailers Work Web 2.0 to Craft Their Own Bailout For Fall and Holiday 2008
Retailers are expecting Web 2.0 applications to “work it” to help pull out a decent holiday season amid a tough year. In fact, many major retailers are already in full…
Features October 2Retailers Need to Realign Wall Street Reporting Practices with Cross-Channel Reality
With Wall Street analyst firms and the investors they supposedly service back on their heels it is an excellent time for retailers to fix something that has been broken for…
News October 2
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