Retail TouchPoints

Latest Posts

Diapers.com Utilizes Web Analytics To Nurture Shopping Cart Abandonment

Unlike brick and mortar stores, sales associates are unable to tend to shopping cart abandonment for online shoppers.  MarketingSherpa estimates the average cart abandon rate for e-commerce sites is nearly…

News May 14

Charlotte Russe Takes Social Shopping A Step Further with ShopTogether App

Social media has emerged as a must-have for retailers. While many retailers are cultivating a presence on social networking sites, like MySpace and Facebook, Charlotte Russe has created in-store signage…

News May 7

Economists Suggest Discounting Likely To Continue, Need For New Messaging

Talk about a tough hand to play. Trying to read the straight flush or straight bluff of consumers is still proving to be difficult for retailers as they do their…

News May 6

Paymo Brings Mobile Payment To Consumers Sans Credit Card

Concept:Founded in 2007, Paymo is a mobile payment system designed to allow consumers anywhere in the world to buy online and pay with their mobile phone. Tending to the online…

News May 6

New Coupon Applications Emerging As User Base, Delivery Options Increase

Once relegated to housewives in their mid forties with children, the demographic targets for coupons are quickly shifting as new mediums emerge, according to analysts and presenters at this week’s…

News April 30

Strategies For Adjusting To New Shopping Patterns Of Cross Channel Buyers

Though cross channel retailing has become a priority retailers cannot ignore, implementing the cutting edge technology and tactical measures seems to leave companies at the starting gate. To address these…

News April 30

Analytics Define Personalized Promotions to Propel Cross-Channel Sales at Cabela’s

By sending direct mail pieces to a better selection of consumers, Cabela’s increased its response rate by 60%, drawing more shoppers into Cabela’s brick-and-mortar stores throughout the U.S. Using the…

News April 23

CRM Author Hanks Points To 3 Key Tenets For Retailers To Win The Customer Race

  Rich Hanks never set out to be a business author, guru or academic superstar. As chairman and president of automated feedback solution provider Mindshare he simply wanted to publish…

News April 22

March Sales Slump Prompts Retailers To Reevaluate Rebound Strategies

After a relatively uplifting February, it was disappointing for many to see the sales numbers for March. Retail sales decreased 0.6% seasonally adjusted from February and dropped 3.7% unadjusted over…

News April 16
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank