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PostNet Launches CRM Strategy To Help Boost Franchise Business
Realizing the need to understand and respond to customer behavior, PostNet recently initiated a customer relationship management (CRM) strategy with the ultimate goal of motivating customers to purchase more. PostNet…
News July 2
6 New Strategies For Mobile Commerce Aim To Drive Sales, Loyalty & Intelligence
While mobile marketing has been established as a new way to advertise and engage consumers, the ability to purchase on the mobile phone is offering consumers a new channel…
News June 25
New Marketing Mix Model Uses Virtual Platform To Predict Shopping Behavior
Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using regression-based models…
News June 25
Bronto Connects Web 2.0 Channels With Efficiency of Email At Internet Retailer Conference
Web 2.0 tools continue to weave their way into the marketing toolbox for retailers at this week’s Internet Retailer Conference in Boston, as several innovation solutions debuted providing merchants with…
News June 18
Abercrombie Stresses ROI To Support Brand Strategy Through Recession, Global Expansion
All Abercrombie & Fitch stores carry the same merchandise and sell the products at the same price. Those facts are a given at Abercrombie. Through the toughest sales periods…
News June 18
Aeropostale Grabbing Share of Market & Mind Amid Downturn
The reversal of fortune of youth apparel brands Aeropostale and Abercrombie & Fitch is serving is unfolding as one of the most visible case studies of what is working with…
News June 11
Eileen Fisher Selects Escalate Retail’s Buy Anywhere, Fulfill Anywhere Commerce Solution
Escalate Retail recently announced that EILEEN FISHER, a clothing company with 44 retail stores and accounts at all major department stores, has selected the company’s Buy Anywhere, Fulfill Anywhere Commerce…
News June 11
Dairy Queen Tests RFID-Powered Loyalty Program
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to the latest news and…
News June 11
Corner Office Convo: Oracle Retail’s SVP, Duncan Angove
Each year, Oracle‘s retail team hosts the CrossTalk forum, where leading retail executives gather to discuss challenges and strategies. With the bar raised dramatically in today’s competitive business climate, Retail…
Executive Viewpoints June 5
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