Retail TouchPoints

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The Underestimated TouchPoint: Conversions From The Fitting Room

  Never mind the rush to sell in this current economy—retailers have always been focused on harvesting any and every opportunity to up-sell and cross-sell. While analysts and retailers alike…

News September 3
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Bloomie’s Item-Level RFID Test Reinforces Inventory Impact

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to the latest news and…

Features September 3
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Brand Renewal is Key to Brand Survival

Retailers know consumer’s purchasing power today has shifted from a “want” to a “need” status, as saving money has become a “fashionable necessity”. This is particularly good news if the…

News September 3
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New Study Shows Mobilility Becoming A Differentiator For Customer Interactions

As more retailers strive to build a long-term relationship with their customers, a recent study showed that mobility and wireless wireless technologies are key drivers to improving customer service and…

News August 27
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New iPhone App Aims To Consolidate Cards And Streamline Loyalty

In an effort to capitalize on the iPhone’s ability to aggregate and manage information, Cerado, Inc., recently unveiled Scanaroo, an iPhone application designed to consolidate loyalty cards for ease of…

News August 26
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Two Quick Takeaways On Where To Start With Mobile In Retail

Editor’s Note: This article is the first in a three-part series on mobile and retail that explore where, how and what to leverage when launching mobile strategy. The 2009 consumer…

News August 26

Video Podcast: Episode 1

Plugged In: Social Shopping View our first ever video podcast focusing on the retail industry’s marketing strategies. In this week, we focus on a handful of retailers and solutions providers…

News August 21
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Conservative Ordering Makes Inventory Strategy Critical To Avoid Stock Outs This Holiday Season

  Fearful of cautious consumers this holiday season, retailers may be setting themselves up for failure in the critical Q4 period by keeping inventories too lean. Recent surveys Retail System…

News August 20
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Greenfeet.com Taps Tag-Based Reviews to Supplement Community Vibe

One of the most powerful elements of the cross channel shopping experience is customer reviews. Nearly nine out of 10 US online buyers read customer reviews at least “some of…

News August 19
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