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Forecaster Points To Need To Reinvent Retail To Meet Changes In Consumption
At the turn of a new year with retail sales showing signs of life, key consumer trends are shifting. With a strong focus on value and authenticity, design forecaster Valerie…
News November 5Video Podcast: Episode 2
The Underestimated TouchPoint Amanda is back! But, this time Sal LoSauro joins her to talk up interactivity, fitting rooms and Amanda’s article, The Underestimated TouchPoint. In this episode: The Underestimated…
News November 4Latest Promos Leverage Community Engagement, Contests Into Campaigns
Rather than simply kicking off the holiday season with early discounts, some retailers have taken an innovative twist to engage their customer with promotions and contests around Halloween. The common…
News October 29A Fresh Look at In-Store Sampling
Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an independent research study that revealed…
Features October 29Family Dollar Expands Analytics Platform With Market Basket App
Already one of the fastest growing retailers in the U.S., Family Dollar is still looking to improve the sales performance within its roster of more than 6,650 stores. To do…
News October 29Best Buy Backs Need for New Out-of-Stock Solution From Sterling
With retailers forced to keep inventory levels lean this holiday season, the risk of stock-outs that disappoint customers is at an all-time high. To help retailers address this issue, Sterling…
News October 28Wal-Mart’s Aggressive Pricing Strategy Puts More Pressure On Margins For Holiday Season
The gloves came off last week and the pricing wars of 2009 are underway. When Wal-Mart began selling hotly anticipated books on Walmart.com for $10, it was a clear signal…
News October 23Holiday Retailers Cuts Costs, Adjust To Spikes In Demand By Switching To VOIP Service
A seasonal business, www.christmastreeforme.com sells the majority of its products in November through December each year, so adjusting its systems to handle big spikes in demand was essential. The retailer…
News October 22Author Of “Branding the Man” Offers Insights Into Attracting Male Consumers Into Stores
Although retailers are focused on providing an optimal in-store experience, retail strategist Bertrand Pellegrin says stores are typically designed to cater to women, and that today’s male consumer is doing…
News October 22
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