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Taking Mobile Marketing Beyond Coupons
By Jeff Weidauer, VP Marketing, Vestcom InternationalAll too often in recent years, retailers seeking to engage shoppers have trumpeted new technologies without taking care to ensure the benefits were actually…
News December 3Video Podcast: Episode 3
Mobile POS Apps Amanda and Sal are back! This week they venture into the retail mobile POS space and discuss the different strategies used for Mobile POS applications. In this…
News November 30Runa Unveils Conversion Marketing App Designed To Tailor Pricing, Promos
Designed to enable retailers to offer customers real time individualized pricing incentives online, Runa announced today the release of “Conversion Marketing.” The solution is aimed at picking up where SEO…
News November 198 Key Tactics to Encourage Consumer Spending
The meltdown of the economy last fall threw luxury retailers such as Neiman Marcus and Saks Fifth Avenue into a panicked frenzy. Stuck with high priced inventory, both stores responded…
News November 19Tactics to Battle “Badvocate” Consumers Via Social Media Address By Braintrust
At General Motors, a social media team of six employees patrols the Web, tweeting, updating Facebook, and sometimes commenting on personal blogs to combat negative comments on their company. GM,…
News November 19Cross-Channel Promos Look To Drive Share Gains As Holiday Sales Rebound
There may be some holiday cheer after all this season, as some retailers and analysts have seen some signs of life at the checkout. Pulling out all the stops, large…
News November 12Solution Spotlight: Aisle411 Gives Shoppers Power to Navigate In-Store
Concept: Aisle411 is a comprehensive mobile marketing solution designed to allow consumers to use their cell phones to locate products within a retail store. It’s an “audio store map” designed…
News November 11Urban Outfitters Selects Sterling For Cross Channel Initiative
As part of a corporate initiative to improve customer service by replacing legacy systems, Urban Outfitters, Inc. has selected Sterling Order Management and Sterling Managed File Transfer (MFT) from Sterling…
News November 9Wine.com Boosts Order Value 15% With Custom Reviews, Recommendations
Capitalizing on impulse purchasing is not just relevant in the in-store environment, Wine.com employed customer reviews to leverage more than just recommendations. Recently named the number one online wine retailer…
News November 5
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