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Mobile the Next Frontier for Consumer Marketing
By Jay Henderson, Director of Product Marketing, Unica The tremendous success and media buzz around Apple’s iPhone and Google’s Android have marketers paying a lot more attention to mobile marketing. …
News April 22Foursquare Social App Gives Retailers Location-Based Loyalty TouchPoint
Keeping pace with the social scene, Foursquare is emerging as another way consumers can keep friends informed about their whereabouts and favorite places to shop. The startup presents a new…
News April 15New Merkle Research Offers Insights on Consumers’ Mobile Email Behavior
Mobile users younger than age 40 are more likely to access their personal email via mobile devices compared to older users, with peak access and frequency rates for those in…
News April 15Market Basket Analytics: Using Transactional Data to Increase Sales and Customer Satisfaction
By Bill Robinson, Senior Advisor, QuantiSense In today’s market, it’s more important than ever for retailers to understand their customers and their buying patterns. If you don’t have exactly what…
News April 15Walmart & Costco Lead Loyalty Pack In Colloquy’s 2010 Retail Loyalty Index
Customers claim the highest loyalty to Walmart in many of the grocery, personal care and department store regional categories, while Costco boasts the highest customer loyalty ratings in three out…
News April 15Consumers Continuing To Cross Channels To Prep Purchases According To New Study
A growing majority of consumers are using two or more channels to browse, research and purchase products, according to a new study from ATG. The study, titled “Cross Channel Commerce:…
News April 87 Tips to Optimize Site Search and Capture Higher Conversions
By Shaun Ryan, CEO, SLI Systems A satisfying site search experience that delivers relevant results and additional features can generate more than a good feeling for your site visitors —…
News April 8New “Apparel Shopping Cart” Unveiled to Streamline Apparel Shopping
Bringing an in-store staple to life for the apparel sector, Intuitive Design Solutions recently unveiled its new “Apparel Shopping Cart,” designed to accommodate a much needed change in the retail…
Features April 84 Best Practices for Social Media Marketers
By Steve Latham, CEO, Spur Interactive For more than a year I’ve been advising clients on how to use Twitter as a marketing platform. Surprisingly, it seems that most brand…
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