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5 Proven Tips for Winning Shoppers in New Categories
By Brian Ross, President, Precima A bigger basket. All retailers want it, and almost all of them have become adept at persuading shoppers to buy a particular item — whether…
News May 26Steve Madden Puts Mobile Marketing to Work at Storefront
Mobile madness has struck the retail industry full force in the last year. The potential to lend yet another channel to the customer offers a supplement to the customer experience,…
News May 26New Application Taps iPad For In-Store Experience Optimization
The latest consumer buzz has been centered on Apple’s iPad, which surpassed 1 million units sold just under a month after its release. And while the excitement is still…
Features May 20New Report Spotlights How Retailers Handle Social Brand Bashing
While the social sphere is highly regarded as prime real estate to strengthen customer interactions and engagement, a new report warns retailers of bad buzz, which can test their abilities…
News May 20Shopper Insights Solution Drills Down To Uncover Sales, Buy-Rate Trends
As the retail industry continues to work to get to know shoppers on a personal level, DemandTec has introduced a new Software-as-a-Service (SaaS) solution called Shopper Insights. The solution has…
News May 135 Strategies to Optimize Assortment Based on Customer Buying Patterns
By Radhika Subramanian, CEO, Emcien Corporation Walmart’s announcement of a SKU rationalization project confirms the importance of this initiative for all retailers. In SKU (Stock Keeping Unit) rationalization, a retailer examines…
News May 13Solution Spotlight: Endeca Commerce Suite Taps Web 2.0 To Optimize Online Customer Experience
Concept:An Endeca-powered dynamic storefront is designed to present the most relevant and compelling content to customers, based on their specifications, at each step of the online shopping experience. By incorporating…
News May 13COLLOQUY Names Best Loyalty Marketing Initiatves
In its most recent issue, COLLOQUY magazine celebrates its 20th anniversary with a list saluting the leading loyalty innovations of the past two decades. Highlights from 1990 to 2010 tracing…
News May 12Social Media Analytics Turns Customer Sentiment into Actionable Data
While many retailers may still be working to best utilize the data they currently collect —such as sales per store, region or time period — they now need to up…
News May 6
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