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Lowe’s Aligns Pro Loyalty Program with Consumer Offering
Lowe’s has updated its MVPs Pro Rewards and Partnership Program, renaming it MyLowe’s Pro Rewards. Originally launched in January 2024, the program has been redesigned specifically for the small- to…
News February 18
How AI Overviews are Reshaping the Consumer Journey in 2025
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration…
Executive Viewpoints February 18
Building Resilient Supply Chains Requires Retailers to Embrace Uncertainty
Nobody likes uncertainty, but supply chain professionals will need to learn to not just like but love it as they seek to make supply chains both more agile and more…
Features February 18
Leveraging Voice-Directed Picking to Optimize Multichannel Fulfillment
The pressures on retailers to seamlessly fulfill orders across physical stores, online platforms and mobile apps continue to intensify. Whether shipping directly to customers’ homes, enabling curbside pickup or restocking…
Executive Viewpoints February 17
Target Feels Pretty: Retailer Adds 2,000+ Beauty Products to Assortment
Target has expanded its beauty assortment with more than 2,000 products and nearly 50 new brands, with prices starting at $1.29 and 90% of the new arrivals priced at less…
News February 14
Ikea Fortifies Partnership with Taskrabbit for Furniture Assembly
Ikea has expanded its partnership with online home services marketplace Taskrabbit, enabling customers to easily book and pay for Taskrabbit furniture assembly at the time of their Ikea purchase. Ikea’s…
News February 14
TikTok Introduces New ‘Most Loved’ Badge to Bolster Shoppers’ Confidence
As TikTok returns to the Google and Apple app stores, the social media platform’s shopping segment has introduced a new “Most Loved” badge aimed at giving consumers additional confidence in…
News February 14
Steve Madden Buys Kurt Geiger for $364.1 Million
Steve Madden has entered a definitive agreement to purchase UK-based Kurt Geiger footwear and accessories brand for £289 million ($364.1 million) in cash from a group led by private equity…
News February 14
Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the…
Executive Viewpoints February 14
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